By Rana DiOrio
Our theme for the month of January is “Where to we grow from here?” We thought you might like to know what you can expect from Little Pickle Press this year.
- Adding members to our team. We just closed our Series A Preferred Stock Offering and added industry veteran Karen Cross to our Board of Directors. We also added another seasoned and visionary industry professional, Roy M. Carlisle, to our Advisory Board. Further, we engaged Heather Lennon of Locust Point Consulting to advise us on sales and marketing strategies for our books. Today, I hired an Office Administrator, and we are seeking a Vice President of Sales. There is also another amazing person who is about to matriculate, but I’ll wait until she is on board to reveal her identity and role.
- Creating content for an older audience. We started our Company 5 years ago creating content for 5 to 8 year olds. Now, our loyal following is 10 to 13 years old. Accordingly, we are developing content for our readers as they grow up. We published our first chapter book, multiple award-winning Spaghetti is NOT a Finger Food and Other Life Lessons, written by Jodi Carmichael and illustrated by Sarah Ackerley. This week we soft-launched our first middle grade novel, A Bird On Water Street by Elizabeth O. Dulemba, which is available as an ebook on Amazon and in the iBookstore, and will be available as a printed book in early May 2014. And we are hard at work creating our first young adult work titled Breath to Breath, by Craig Lew.
- Developing content with new partners. Last fall I met Sondre Skaug Bjørnebekk at Peter Brantley’s annual Books In Browsers conference in San Francisco, CA. From our serendipitous seating next to one another for two days, we hatched a plan to develop a book app together. We are also working with Ketchum Labs to develop videos and Adapt Courseware to develop edtech content.
- Cultivating new distribution channels. This year you can expect that we will be including our content in numerous subscription-based offerings. We will also be working with corporations that want to co-brand books and other media with us to support the nonprofits of their choice. We will also be exploring distribution on the Continent and in Europe.
- Participating in conferences and book festivals all over the world. We will either be attending, presenting at, or exhibiting at: the IBPA’s Publishing University, the Chief Digital Officer Summit, SXSW EDU, the Bologna Children’s Book Fair, BookExpo America, the Decatur Book Festival, the ALA’s Annual Conference, the scbwi’s Annual Conference, the Texas Library Association’s Annual Conference, the Southern Festival of Books, and the Frankfurt Book Fair, among others.
To better represent our maturity as a company and to appeal to the advancing readers in our community, we launched our new website earlier this week. We welcome your thoughts on it or on any of our other growth initiatives.
From all of us at Little Pickle Press, we wish each of you an especially prosperous, happy, and fulfilling 2014 … that is also blessed with growth.