It’s the Why That Matters | IBPA Independent

January 2016
by Rana DiOrio

Little Pickle’s raison d’être is to create media that fosters kindness in young people—and to do so in a manner congruent with that mission. More importantly, we firmly believe that the future of civilization rests in society’s collective ability to instill kindness in its children. This is our why, and it fully informs our business model, distinguishes us from others in our industry, and serves as Little Pickle’s primary competitive advantage.
B CorpConsistent with our why, Little Pickle was the very first media company to qualify as a Certified B Corporation (“B Corp”). B Corps, such as Ben and Jerry’s, Method Products, and Patagonia, are leading a global movement to redefine success in business. By voluntarily meeting higher standards of transparency, accountability, performance, environmental conscientiousness, charitable activity, and treatment of employees, B Corps distinguish themselves in competitive industries by offering a positive vision of what business can be.

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