FOR IMMEDIATE RELEASE – December 1, 2017
SAN FRANCISCO, CA ― Like many Americans, the team at March 4th (M4) watched hurricanes Harvey and Irma in a state of shock and grief. “We have always believed the right stories in the right hands have the power to transform our local communities, country, and world,” said M4 CEO Rana DiOrio “We couldn’t watch children losing everything—including the books in which they find comfort, entertainment, and inspiration for a brighter tomorrow—and do nothing.”
Just days after Harvey struck the U.S. mainland, M4 launched the Strength Through Stories initiative by reaching out to its community with an offer to send hurricane-affected children premium hardcover books with stories about kindness, bravery, and acceptance for each sponsorship received.
M4 also contacted potential corporate sponsors and was delighted when Ingram Content Group (“Ingram”) agreed to help underwrite the Strength Through Stories campaign. “Ingram was integral to making the initiative a success,” said DiOrio. “We truly couldn’t have done it without their magnanimous contribution.”
“We commend M4’s mission to engage young minds and Ingram is proud to work alongside M4 and First Book to help those impacted by this year’s devastating hurricanes. Because of the Strength Through Stories campaign, thousands of books are reaching affected communities,” said Kelly Gallagher, Ingram’s Vice President, Content Acquisition.
M4 partnered with First Book, the nonprofit social enterprise focused on equal access to quality education for kids in need, to distribute the books. This is the second time First Book and M4 have worked together to bring books to kids in need. In April of this year, M4, along with its publishing partner, Sourcebooks, donated 21,000 books to First Book in recognition of Children’s Book Week. “The wonderful thing about working with First Book is that we know their network is the best and most effective way to get books into the hands of children who need them most,” said DiOrio.
Thanks to First Book’s extensive distribution network and the generosity of the M4 community and Ingram, 7,248 books are now making their way to children whose homes, schools, and communities were devastated by the storms.
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Elizabeth Fielding, The Strategy Group
About First Book National Book Bank | firstbook.org
First Book transforms the lives of children in need. Through a sustainable, market-driven model, First Book is creating equal access to quality education — making everything from brand-new, high-quality books and educational resources, to sports equipment, winter coats, snacks, and more – affordable to its member network of more than 350,000 educators who exclusively serve kids in need. Since 1992, First Book has distributed more than 170 million books and educational resources to programs and schools serving children from low-income families in more than 30 countries. First Book currently reaches an average of 3 million children every year and supports more than one in four of the estimated 1.3 million classrooms and programs serving children in need. With an additional 1,000 educators joining each week, First Book is the largest and fastest-growing network of educators in the United States exclusively serving kids in need.
Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.
About M4 | march4thinc.com
March 4th is catalyzing a universe of character-driven stories that foster kindness—and its constituent traits, such as bravery, empathy, curiosity, honesty, tolerance, and patience—in young people. Brought to life through video, film, games, and merchandise, M4’s universe meets the cross-format demands of young consumers, while increasing market awareness and penetration for M4’s partners.
About Ingram | www.ingramcontent.com
The world is reading and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print on demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, VitalSource Technologies LLC, Verba Software LLC, Ingram Library Services LLC, and Tennessee Book Company LLC.