The Bully Project: Working Towards a Solution

As far as social action campaigns go, The Bully Project is putting a dent in bullying with a national movement to name the problem and offer solutions. Based on the documentary, Bully, this movement starts with looking at what schools can do, but it’s really much larger than that. Schools are a place where it happens, but the effects of bullying are a social problem that extends to social media, sports, and activities in which kids are involved. With new apps come new dangers of children acting out and being mean in spaces that parents never considered.

This month, Little Pickle Press has supported October’s Anti-Bullying efforts . In these words from The Bully Project, here is what they aim to do:

The BULLY Project is the social action campaign inspired by the award-winning film BULLY. We’ve sparked a national movement to stop bullying that is transforming kids’ lives and changing a culture of bullying into one of empathy and action.  The power of our work lies in the participation of individuals like you and the remarkable list of partners we’ve gathered who collectively work to create safe, caring, and respectful schools and communities. Our goal is to reach 10 million kids or more, causing a tipping point that ends bullying in America.


The answers, according to The Bully Project, are empathy and education. First, we have to name a problem and actually admit that we have a huge issue that is hurting our children. We have to take things out of our conversations such as “kids will be kids,” because too much of the meanness that happens is avoidable and unnecessary. Next, we have to educate people who work with children on a regular basis about the things that work to tear down structures that both encourage and support bullying.


The Bully Project asks that we take pledges to ensure action. It’s not as if we don’t realize this is a problem, but, like many things, we see it as something that can’t be fixed. There are some clear signs, for example, that we can identify when kids are being bullied.

Signs your Kid is Bullied

  • unexplained physical markings and bruises
  • unexplained loss of money, electronics, toys, clothes
  • refuses to attend school or a fear of riding the school bus
  • a fear of being left alone and unexplained neediness
  • moody, sad, anxious, or depressed feelings
  • difficulty sleeping
  • physical complaints: headaches, stomachaches, frequent visits to school nurse
  • unexplained crying
  • a change in eating habits

These are just a few of the signs parents and caregivers can look for that point towards bullying as a problem and The Bully Project offers screenings, pledges, and ways to spread the word about joining the movement.

Bullying is a problem we can address and the lives of our children depend on it.

For more information, watch this short video and be sure to encourage your school personnel to access the Educator’s DVD Action Toolkit.

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